Tips of the direct mail trade
The world of direct mail is challenging and is constantly changing, this is why we have decided to begin publishing the Mail Messenger newsletter on a monthly basis. We intend to publish several articles each month that showcase the latest direct mail concepts, techniques and formats. We hope you will find the publication to be an informational and inspiring tool as you produce your direct mail campaigns throughout 2009 and beyond.
July 2009 Mail Messenger
Discover why it is imperative to nurture your existing customer base, how to invigorate your mail campaign with a check letter and just what “bleed” is all about!
» Download the July Mail Messenger
June 2009 Mail Messenger
Learn how to find out if you are mailing to the right people, when to use a booklet mailer, and how to get creative with your mail panel and more!
» Download the June Mail Messenger
May 2009 Mail Messenger
Learn why your customers want you to use direct mail, when to choose a postcard for your mailing, how to design a smart letter mailer and more in the May issue of Mail Messenger.
» Download the May Mail Messenger
April 2009 Mail Messenger
Learn how direct mail stacks up to email marketing, get the facts on the May 2009 USPS postage rate increase, why high-resolution images matter and more in the April issue of Mail Messenger.
» Download the April Mail Messenger
March 2009 Mail Messenger
Discover why it doesn’t matter if you like your mail piece, learn how to use a letter mailer to instill trust in your organization, read about why white space matters in your next direct mail promotion and more in the March issue of Mail Messenger.
» Download the March Mail Messenger
February 2009 Mail Messenger
Learn about the role of emotions in direct mail marketing, everything you could want to know about self-mailers, how to acquire donors using storytelling and more in the February issue of the Mail Messenger!
» Download the February Mail Messenger
January 2009 Mail Messenger
The inagural issue of the Mail Messenger will show you how to think like your customer, how to make the most of a postcard mailing, the way to streamline your statement mailings and more!
» Download the January Mail Messenger
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